Preparing your business for sale: Why exit success starts with growth strategy
At NOAA, we help business owners prepare for successful exits by reshaping growth strategy and operational readiness. Because the truth is: exit value isn’t just about what you’ve built — it’s about how ready it is to scale.
Driving global growth and sales transformation
Lead the commercial transformation of a global media technology company with €270M+ in annual revenue — including post-merger integration of five acquisitions, repositioning the brand, and creating a scalable GTM model for global growth.
Smarter selling: Where AI can actually create commercial impact in B2B sales
AI in sales is having a moment — but most B2B companies are still stuck between hype and hesitation. While vendors promise automation magic, leadership teams are left asking a simple question: What actually moves the needle?
Covatic
Design and execute a go-to-market (GTM) strategy for Covatic, a UK-based AdTech innovator, to expand into the European market — with a primary focus on the DACH region — and lay the foundation for scalable revenue growth.
The quiet killer of growth: Why siloed sales and marketing teams cost millions
Ask any CEO or CRO if sales and marketing should be aligned, and they’ll say yes. But in practice? Most teams operate with different strategies, goals, and success metrics — and that misalignment quietly kills pipeline, profit, and momentum.
Aurelius / AKAD
Drive revenue growth and build a scalable sales model to enable a successful exit for private equity investor Aurelius’s portfolio company AKAD. Strengthen AKAD’s position in a highly competitive education market.
Adstream
Lead the turnaround of Adstream’s European operations by developing and executing a growth strategy, a GTM plan for a new product suite, and initiatives to expand revenue, customer profitability, and market share.
Strategic turnaround and digital growth
Transform the digital business of one of Europe’s largest broadcasters to accelerate growth, strengthen digital capabilities, and ensure long-term operational sustainability.
Organic vs. inorganic growth: How successful companies scale smarter
In today’s markets, growth isn’t optional — it’s a matter of survival. Yet many SMEs and scale-ups still treat growth strategy as a binary choice:
From pitch decks to pipelines: How investor-backed companies can professionalize sales without losing speed
You’ve raised capital. You’ve proven demand. You’ve shown you can win deals. Now what?
Stop chasing growth — build a go-to-market system that scales
In many scale-ups and mid-sized tech firms, growth happens — but it doesn't scale. New clients come in, revenue goes up, but the underlying sales and marketing engine remains fragile, founder-dependent, or overly opportunistic.
Sales productivity is broken — here’s how to 2–3X efficiency without adding headcount
Most B2B sales teams aren’t underperforming because of bad talent — they’re underperforming because they’re misaligned, overwhelmed, and working in systems not designed for focus or scale.
