CASE STUDY

Driving global growth and sales transformation

For a leading media tech group

Objective:

Lead the commercial transformation of a global media technology company with €270M+ in annual revenue — including post-merger integration of five acquisitions, repositioning the brand, and creating a scalable GTM model for global growth.

Challenge:

Following rapid acquisition-led growth, the company struggled with:

  • Fragmented positioning and inconsistent messaging.
  • Siloed sales operations with no aligned customer strategy.
  • Reactive, unstructured GTM execution.
  • Lack of commercial visibility and scalable sales infrastructure.

Solution:

End-to-end transformation:

  • Defined a unified value proposition and global positioning.
  • Developed regional GTM strategies and entry plans for new verticals.
  • Restructured the global sales team into a proactive, customer-centric unit.
  • Introduced pipeline transparency, KPIs, and performance tracking.
  • Integrated GTM functions across acquired businesses.

Results:

  • Achieved the highest order intake and revenue in the company’s 30-year history — exceeding targets by 30%.
  • Doubled pipeline value, improved win rates and conversion by 50%.
  • Grew high-margin consulting business by 25% year over year.
  • Entered five new markets and verticals, generating €90M+ in incremental order intake.

Let’s create your success story

Please fill in the contact form, or email NOAA at info@noaapartners.com

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NOAA PARTNERS
Frankfurt am Main
Lenaustraße 33 H
60318 Frankfurt am Main
Germany

Please fill in the contact form, or email NOAA at info@noaapartners.com