CASE STUDY

Covatic

Strategic investment and market entry in AdTech’

Objective:

Design and execute a go-to-market (GTM) strategy for Covatic, a UK-based AdTech innovator, to expand into the European market — with a primary focus on the DACH region — and lay the foundation for scalable revenue growth.

Challenge:

Covatic, a provider of privacy-first audience targeting solutions for major media brands including Comcast, Sky, NBC Universal, and the BBC, faced multiple barriers to entering the German-speaking market:

  • A greenfield environment with no local customer base.
  • Well-funded domestic competitors with strong footholds.
  • A fragmented media ecosystem and long enterprise sales cycles.

Solution:

As both a strategic advisor and investor, NOAA played an active role in Covatic’s European expansion:

  • Developed tailored value propositions, market segmentation, and localized sales assets.
  • Built and operationalized a full GTM roadmap with KPIs, targets, and milestone planning.
  • Launched lead generation and brand-building campaigns across key channels.
  • Deployed a structured, data-driven sales process and CRM-based pipeline management.
  • Elevated brand presence via strategic participation in key industry events.

Results:

  • Successful market entry and high-performing sales pipeline built from scratch within 4 months.
  • Secured initial high-value client opportunities, with projected incremental revenue of over €5M.
  • Conversion rates significantly above industry benchmarks.
  • Established Covatic as a credible, privacy-first AdTech partner in a new market.
  • Positioned for sustainable long-term growth, backed by operational execution and NOAA’s strategic investment.

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NOAA PARTNERS
Frankfurt am Main
Lenaustraße 33 H
60318 Frankfurt am Main
Germany

Please fill in the contact form, or email NOAA at
info (at) noaapartners (dot) com