CASE STUDY

Adstream

Go-to-market turnaround and growth strategy in AdTech.

Objective:

Lead the turnaround of Adstream’s European operations by developing and executing a growth strategy, a GTM plan for a new product suite, and initiatives to expand revenue, customer profitability, and market share.

Challenge:

Adstream was caught off guard by a new competitor offering a feature-rich product at half the market price. Internal challenges included:

  • Siloed sales teams with no unified GTM model.
  • Inconsistent Salesforce usage, limiting forecasting and churn visibility.
  • No visibility into customer profitability or health risks.
  • Legacy pricing model with limited value articulation.

Solution:

Full commercial transformation:

  • Launched immediate turnaround actions across key markets.
  • Introduced a value-based pricing model to protect margins.
  • Restructured teams and GTM processes for better alignment.
  • Conducted product-market-fit analysis to refine strategy.
  • Rolled out data-driven sales processes with new KPIs and dashboards.
  • Delivered intensive sales enablement and CRM optimization.

Results:

  • Turnaround completed within 6 months across key European markets.
  • Maintained premium pricing — 100% above disruptive competitor — while expanding market share.
  • Outperformed all GTM KPIs for the new product suite.
  • Tripled lead generation, pipeline value, and customer wins.
  • Embedded a scalable, data-driven commercial model across the region.

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Please fill in the contact form, or email NOAA at
info (at) noaapartners (dot) com