Aurelius / AKAD

CASE STUDY

Unlocking growth & exit value for a private equity investor

Objective:

Drive revenue growth and build a scalable sales model to enable a successful exit for private equity investor Aurelius’s portfolio company AKAD. Strengthen AKAD’s position in a highly competitive education market.

Challenge:

The company faced volatile B2B sales, long sales cycles, and limited planning reliability. Conversion rates were weak, with competitors gaining ground.

Solution:

A targeted growth and sales transformation program:

Refined the go-to-market strategy and sales processes.
Introduced customer segmentation and a professional sales coverage model.
Implemented capacity planning with new KPIs and dashboards to enable data-driven sales.
Analyzed the customer journey to remove bottlenecks and accelerate conversion.

Results:

Record B2B sales within 12 months — the strongest in the company’s history.
Optimized sales model with a focus on high-potential, high-profit accounts.
Data-driven sales steering enabled sustainable growth.
Aurelius successfully exited the investment with an exceptional return.

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