CASE STUDY

Aurelius / AKAD

Unlocking growth & exit value for a private equity investor

Objective:

Drive revenue growth and build a scalable sales model to enable a successful exit for private equity investor Aurelius’s portfolio company AKAD. Strengthen AKAD’s position in a highly competitive education market.

Challenge:

The company faced volatile B2B sales, long sales cycles, and limited planning reliability. Conversion rates were weak, with competitors gaining ground.

Solution:

A targeted growth and sales transformation program:

  • Refined the go-to-market strategy and sales processes.
  • Introduced customer segmentation and a professional sales coverage model.
  • Implemented capacity planning with new KPIs and dashboards to enable data-driven sales.
  • Analyzed the customer journey to remove bottlenecks and accelerate conversion.

Results:

  • Record B2B sales within 12 months — the strongest in the company’s history.
  • Optimized sales model with a focus on high-potential, high-profit accounts.
  • Data-driven sales steering enabled sustainable growth.
  • Aurelius successfully exited the investment with an exceptional return.

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Please fill in the contact form, or email NOAA at
info (at) noaapartners (dot) com